Reach Windows 10 and Windows 11 customers through Microsoft Store. Set up your developer account, submit your app or game, and manage it after release. Get ready to publish Decide whether Microsoft Store fits your app, then create the account you need to submit it. Understand the benefits of Microsoft Store Learn how Microsoft Store helps customers discover, install, and update your apps and games. Learn how Microsoft Store helps customers discover, install, and update your apps and games. Get started with Microsoft Store Review the publishing process, the supported package types, and what to prepare before your first submission. Review the publishing process, the supported package types, and what to prepare before your first submission. Open a developer account Create an individual or company developer account in Partner Center. Create an individual or company developer account in Partner Center. Submit and manage your app Work through submission, certification, release, and ongoing management for your app or game. Submit your app Reserve a name and create a submission that matches your package type. Submit an MSIX app Submit an MSI or EXE app Submit a PWA Submit your app Reserve a name and create a submission that matches your package type. Submit an MSIX app Submit an MSI or EXE app Get your app certified Understand how Microsoft Store certifies submissions and how to resolve common errors. MSIX certification process MSI or EXE certification process Resolve MSIX submission errors Get your app certified Understand how Microsoft Store certifies submissions and how to resolve common errors. MSIX certification process MSI or EXE certification process Resolve MSIX submission errors Manage and update your app Publish updates, manage packages, and control how releases reach your customers. Publish an MSIX app update Beta testing and targeted distribution Gradual package rollout Manage and update your app Publish updates, manage packages, and control how releases reach your customers.

Publish an MSIX app update Beta testing and targeted distribution Gradual package rollout Monitor your app performance Use Partner Center reports to track acquisitions, usage, health, ratings, and reviews. Analytics overview Health report Insights report Monitor your app performance Use Partner Center reports to track acquisitions, usage, health, ratings, and reviews. Analytics overview Insights report Automate publishing Script submissions and updates with the Microsoft Store Developer CLI, the submission API, and GitHub Actions. Microsoft Store Developer CLI Submission API for MSI or EXE apps Publish updates with GitHub Actions Automate publishing Script submissions and updates with the Microsoft Store Developer CLI, the submission API, and GitHub Actions. Microsoft Store Developer CLI Submission API for MSI or EXE apps Publish updates with GitHub Actions Manage your account and follow policies Manage account users and review the policies and quality expectations that apply to Store products. Manage account users Microsoft Store Policies App quality Manage your account and follow policies Manage account users and review the policies and quality expectations that apply to Store products. Manage account users Microsoft Store Policies Continue your Windows app journey Connect Store publishing to your app's packaging decisions, distribution options, and the latest Store updates. Package and deploy Choose a distribution path Publish PC games to Microsoft Store Contact Microsoft Store support