September 3, 2026 Help guide in the AdMob Help Center (Beta) In the AdMob Help Center, you can now use the Help guide to ask about AdMob and its features. The Help guide is an AI-powered conversational assistant that can assist publishers with education, onboarding, troubleshooting, and more. This feature has now rolled out to 100% of English Help Center traffic in Beta. Occasionally, the guide’s responses may vary in accuracy, and decisions based on the guide are the publisher’s responsibility. To learn more, visit About the Help guide . July 16, 2026 Updated commonly used set of ad technology partners The set of commonly used ad technology partners was updated on July 16, 2026. The list reflects the partners that work most closely with publishers globally, determined by data collected from all programmatic demand sources, as well as meeting our privacy standards. You can find the up-to-date version of the list published at Manage your ad technology partners (ATPs) , and you can view the controls and the list of ad technology partners in your account in Privacy & messaging, on the European regulations settings page. If you want to prevent future automatic updates, select Do not automatically include commonly used ad partners in the "Your ad partners" menu. This will create a custom list pre-filled with your current selections, which you can then modify as needed. July 13, 2026 AI labeling regulations In response to emerging global regulations, Google is introducing tools to help advertisers identify and label AI-generated ad creatives beginning July 13. For publishers, these AI labels may appear on creatives served to their properties when coming from Google demand (Google Ads, Display & Video 360). Google's sell-side platforms do not offer AI labeling features. For more details on the Google publisher product approach to these regulations, guidance for specific ad formats, and next steps, visit Navigate AI labeling regulations .

See previous release notes Google Mobile Ads SDK and AdMob API Release Notes For the latest updates to the Google Mobile Ads SDK and the AdMob API, please visit the following pages: Android iOS Unity C++ Flutter AdMob API Was this helpful? Need more help? Try these next steps: Visit the Optimization tips for AdMob page to see personalized suggestions to maximize your app revenue. Unlock now Visit the Optimization tips for AdMob page to see personalized suggestions to maximize your app revenue.